Things Have Changed
There's been a distinct lack of anything new here for a while. Maybe because we've recently launched our own business. And maybe because our view on things has changed.
Department Two grew out of the work we were doing here. The good work, the special projects. We now produce and advise on creative content and strategy for brands, makers and innovators professionally. But that would never have been possible without the Listening Post.
The business is in its infancy but it's picking up pace. We just don't have the time to commit to this blog like we used to. It's not our aim to make a living from this site any more. To be honest, I'm not sure it ever really was. This change gives us a new found freedom, we can post what we want now, the things that matter to us and to you. We're no longer hostage to schedules and sponsorships. This is for us now, all of us, like it always should have been. All this means for our loyal readers is more of the good stuff and less of the stuff we got lost doing over the last year.
When work started to pick up at Department Two, I considered pulling the plug on this site. But then one line changed all that:
"Tell me something, don’t sell me something”.
It came out of nowhere in a conversation with a friend at a breakfast meeting last month. We were talking about newsletters and social media and I didn’t even register I’d said it at first. In the moments after, the reaction from that friend told me I was onto something and later that day I thought about what I’d said and what it meant.
I thought about what I was doing and what others were doing. I thought about how disillusioned I’d become with Instagram and blogging and the whole influencer sphere. I thought about how in less than twelve months the small circle I was in had quickly filled up with a thousand other people doing what everyone else does only slightly less well and with less conviction than the last. And everyone in the circle is selling something. It’s important to note this isn’t a criticism of anyone else. It’s an observation of the field from the side-lines.
From now on, The All Night Listening Post will be a place to share stories that matter to us and our audience. Workshop visits, morning routines, photo essays and adventures. We’ve all got enough stuff. We don’t need any more. From now on, we're here to tell you things, not sell you things.