“Tell me something, don’t sell me something”.
It came out of nowhere in a conversation with a friend at a breakfast meeting last month. We were talking about newsletters and social media and I didn’t even register I’d said it at first. In the moments after, the reaction from that friend told me I was onto something and later that day I thought about what I’d said and what it meant.
I thought about what I was doing and what others were doing. I thought about how disillusioned I’d become with Instagram and blogging and the whole influencer sphere. I thought about how in less than twelve months the small circle I was in had quickly filled up with a thousand other people doing what everyone else does only slightly less well and with less conviction than the last. And everyone in the circle is selling something. It’s important to note this isn’t a criticism of anyone else. It’s an observation of the field from the side-lines.
From now on, The All Night Listening Post will be a place to share stories that matter to us and our audience. Workshop visits, morning routines, photo essays and adventures. We’ve all got enough stuff. We don’t need any more. From now on, we're here to tell you things, not sell you things.